Or defend Monsanto by claiming protesters wrongly confuse its products with its historic production of Agent Orange." I hope one of the authors spent hours saying, "You can't have an un-nuanced discussion about glyphosate by simply saying it is only 'slightly toxic to birds'. We had moments of tension." I hope these moments of tension were over the overly emotional, manipulative writing of this book. The 2nd-to-last paragraph of this book says, "There were many things we, your two authors, did not agree upon. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown.
Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Today, the general public craves information on food and agriculture with an unprecedented passion.
0 kommentar(er)
